What about Google Wallet payments? Or ApplePay? What about Stripe? Consumers have more choice than ever before in terms of how they actually pay for goods and services, and not everyone prefers to use American Express.
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Sure, it can be a hassle to optimize your site and checkout process, as we discussed above to include all these options, but doing so is a great way to increase online sales, particularly if your site has strong mobile traffic. Given how important appearance is in relation to how we perceive things including other people , it stands to reason that investing in quality product photography will have a similar effect on visitors to your site. Regardless of what you sell, include high-quality images of your products — no tiny thumbnails or poorly lit shots taken in your stock room.
Also be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. Call-Only campaigns in Facebook and AdWords are an excellent example of a situation in which removing the traditional landing page entirely makes a lot of sense. People who call you are practically begging you to sell them something. This is an exciting way to reach prospects and increase sales. One of the most effective ways to use Gmail Ads is by targeting competitor keywords.
By targeting those same terms you can show up in their inboxes and hopefully change their minds. Did you end up buying whatever you were looking for from that site? Probably not. A display ad for Air Canada, and its accompanying landing page. Make sure your messaging is relevant across your PPC and paid social campaigns and the pages associated with them, so that ad clicks actually turn into sales.
Consider every question you can possibly think of about your product, and answer it in your copy on your product pages. Similarly, think about every potential objection a prospect might have about your offering, and preemptively overcome it in your copy. This approach is also an excellent exercise in writing tight, clear, concise copy. Just keep the focus on the customer and how it benefits them, not why your company is so awesome. People love free stuff, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales.
Look at your current offerings.
How to Find New Customers and Increase Sales | anovpedage.tk
Can you give anything away for free? Push yourself to create more detailed buyer personas than you ever have before. To learn more about this process, check out my detailed guide to creating buyer personas.
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This is because many restaurants manipulate psychology to push people toward the mid-range meals. Sure, some people will go for the most expensive option anyway which is a bonus, revenue-wise , but most will subconsciously avoid the decoy and choose the middle-tier option, which is precisely what you want them to do. To learn more about decoy pricing, check out this post by Neil Patel at MarketingLand. If you're looking to increase sales in retail, don't ignore the potential of opt-in offers — prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs.
Using opt-in offers can not only significantly increase the number of contacts in your database a major asset for future email marketing campaigns , but also increase online sales in the short term. When launching an opt-in offer, be sure to test every element for maximum optimization. Test the phrasing of the copy, the position at which it appears on your site, and the flow that visitors are directed through the process.
Consider having the pop-up be triggered by a site exit so visitors see it just before they're about the leave the page. The more people that sign up for your newsletter or loyalty program, the more potential sales you can make in the future. Mobile search has already eclipsed desktop search in volume.
This may involve an extensive overhaul of your checkout process see tip 18 , or the design and launch of an entirely separate mobile site. Navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience.
- 7 Ways To Tailor Strategies To Key Target Markets | Gourmet Marketing.
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The harder it is for visitors to find — and buy — what they want, the more likely they are to abandon your site altogether and take their business elsewhere. Pages should load near-instantaneously, and navigation should be logical. Allow visitors to come back to their carts later, even on another device. This is a terrible mistake for customer retention. To increase sales volume online, make sure you have a thoughtful, considerate, genuinely useful follow-up procedure in place for new customers.
When a customer buys something, offer them something for free see tip Talk to them on social media more on this shortly. Send them a thoughtful, useful follow-up email with incentives to buy from you again. However you do it, make your customers feel like the precious little snowflakes they are — think relationships , not transactions. Far too many companies lose sales and waste time by focusing on themselves. This is why your value proposition should take center stage in all your marketing communications and site content.
Value propositions can be broken down into three main areas:. When you break down a value proposition into these three components, it becomes easy to see why these elements should inform virtually everything about your marketing messaging and site content, from the copy on your homepage to the content of your email marketing campaigns. Take a look at your landing page copy, sales collateral, and other marketing materials.
21 Effective Customer Retention Strategies to Reduce Churn
Is the value proposition immediately obvious? Everything your prospects see should tie back to your value proposition in one way or another. The voice of the customer is a market research technique that aligns copy with the needs, wants, pain points, expectations, and aversions of the consumer being targeted by that particular messaging. This process often includes language and phrasing used by customers themselves during market research and focus group testing. The example above, from accounting software company FreshBooks, uses the voice of the customer to great effect.
During its market research, FreshBooks discovered that its target market small-business owners found bookkeeping to be painful and challenging, and so it incorporated language used by its target market in its messaging. To learn more about how to incorporate this into your own campaigns, check out this post on the voice of the customer. This usually works better for B2B businesses and the goal is to build out a list of different industries that you sell to.
Once you have this list, match them up against keywords directly related to your product and analyze total monthly search demand for each within Google Keyword Planner. An example of this strategy being implemented well is with SalesForce. They have tailored imagery for each industry, including testimonials from relevant companies. The goal of having feature-specific pages is two-fold. In this case you'd want to rank well for terms like, "fitness tracking", "heart rate monitoring" and "step counter".
These are all features that relate to a solution that a potential customer is looking for. It's a no-brainer. Finally, there are location-specific pages.
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This works particularly well for businesses that operate or serve customers in numerous locations, especially if they're a service-led business. The core premise here is that you'd map out all of the locations that you're targeting customers in and then build out landing pages for each. Zillow rank for a whole host of location-based keywords that net them millions or organic visitors every month. Take the above page as an example; it ranks 1 for "Austin real estate", "homes for sale Austin TX", "Austin homes for sale" and many more.
If you're planning on rolling out a bunch of location-specific pages, it's really important that you consider the following:. Not only that, but it can actually work out to be seriously cost-effective. The key here is picking the right website to acquire.
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